FX Network

Atlanta Experiential Branding

art direction, branding, social, experiential


Invite for the exclusive screening event.
Worked with FX in the creation of various art assets for our exclusive screening of FX's original television series created by Donald Glover, Atlanta. The screening took place at the Starlight Drive-In Theatre in Atlanta, GA.



Created two approved Snapchat Geofilters for event attendees to use when posting on their own Snapchat accounts to share on social media to create additional awareness for the show.
Alternate Snapchat filters that ended up not being used for the event



Created various one color t-shirt screenprint designs to be live screenprinted at the event for attendees. These were sample colorways of the 3 approved designs. From left to right, the first design was based on Atlanta's city zones, the second design was based on Donald Glover's face, and the third design was based on the iconic couch imagery from the upcoming TV series.
Contact Me

If you would like to reach out, you can contact me at
allenjaelee[at]gmail[dot]com
Allen Lee. Los Angeles, CA.